The commercial was shot in 2 locations in Stockholm, Sweden, using one of our portable Milo motion control systems. The whole sequence was designed in 3D, and a pre-visualisation was provided in order to give the client an accurate guide as to how the final commercial would look and feel.

The shot starts from the inside of a freezer warehouse and follows an actor carrying a case of fish that is being
loaded into a waiting delivery truck.

The camera follows the ‘goods’ as they are placed on the floor inside the truck and seamlessly continues its motion around the fish and through the truck load area to where the cab end of the truck would be. However, as the move continues, and the shot widens again to reveal the scene, we find that our truck has moved location and is now parked outside a restaurant where the ‘goods’ are waiting to be unloaded.

To be able to match the pace and timings for each part of the move exactly, 3D data from the pre-visualisation was used to generate the Milo camera paths via our in house Rig Chase software package. Adjustments could then be quickly made on set to compensate for any discrepancies in the real world such as the road camber affecting the trucks horizontal position between the 2 locations. This commercial was shot in one day and night. The end result is one continuous seamless transition from one location to the other as if the truck had been magically transported from the warehouse to the restaurant.